Best Time to Post on Threads in 2025: Data-Driven Analysis of 1M+ Posts

·4 min read

Find the best time to post on Threads using data-driven insights

Struggling to get engagement on your Threads posts? We analyzed over 1 million posts from the past 90 days to reveal the exact times when your content is most likely to succeed in 2025.

Our comprehensive data analysis shows clear patterns: posts made on Tuesday-Thursday afternoons between 2-5 PM EST achieve engagement rates up to 8.44%, nearly double the platform average.

Key Findings: The Science Behind Threads Engagement

After analyzing unique posts across thousands of accounts, we discovered specific time patterns that consistently outperform others:

Top 10 Best Times to Post on Threads (EST)

  1. Tuesday at 4:00 PM - 8.44% engagement rate
  2. Thursday at 3:00 PM - 8.43% engagement rate
  3. Wednesday at 3:00 PM - 8.35% engagement rate
  4. Tuesday at 3:00 PM - 8.21% engagement rate
  5. Monday at 4:00 PM - 6.91% engagement rate

The data reveals that mid-week afternoons dominate the engagement landscape, with Tuesday and Thursday showing exceptional performance.

Best Days to Post on Threads: Data-Backed Rankings

Our analysis reveals significant differences in engagement across different days:

Engagement by Day of Week

  1. Wednesday - 4.88% average engagement rate
  2. Thursday - 4.76% average engagement rate
  3. Friday - 4.55% average engagement rate
  4. Tuesday - 4.53% average engagement rate
  5. Monday - 4.34% average engagement rate
  6. Saturday - 4.17% average engagement rate
  7. Sunday - 4.14% average engagement rate

Key Insight: Mid-week posts (Tuesday-Thursday) outperform weekend content by 15-20%.

Best Hours to Post on Threads: The Afternoon Advantage

The data shows a clear pattern favoring afternoon posting:

Peak Engagement Hours (All Days Combined)

  1. 3:00 PM EST - 6.61% average engagement
  2. 4:00 PM EST - 6.13% average engagement
  3. 2:00 PM EST - 5.48% average engagement
  4. 5:00 PM EST - 5.30% average engagement
  5. 1:00 PM EST - 5.13% average engagement

Why Afternoon Posts Excel

The 2-5 PM EST window shows superior performance because:

  • Users check Threads during afternoon work breaks
  • Post-lunch scrolling habits peak
  • Content has time to gain momentum before evening
  • Cross-timezone visibility is optimized

Daily Posting Strategy Guide

Monday Strategy

  • Best time: 4:00 PM EST (6.91% engagement)
  • Good alternatives: 2:00 PM, 12:00 PM
  • Tip: Start the week with motivational or industry news content

Tuesday Strategy

  • Best time: 4:00 PM EST (8.44% engagement)
  • Good alternatives: 3:00 PM (8.21%), 5:00 PM
  • Tip: Tuesday shows the highest engagement - save your best content

Wednesday Strategy

  • Best time: 3:00 PM EST (8.35% engagement)
  • Good alternatives: 9:00 PM (6.67%), 11:00 AM
  • Tip: Mid-week content performs exceptionally, including evening posts

Thursday Strategy

  • Best time: 3:00 PM EST (8.43% engagement)
  • Good alternatives: 2:00 PM, 1:00 PM, 6:00 PM
  • Tip: Multiple high-engagement windows throughout the afternoon

Friday Strategy

  • Best time: 4:00 PM EST (5.85% engagement)
  • Good alternatives: 1:00 PM, 5:00 PM
  • Tip: End-of-week content still performs well in afternoon slots

Weekend Strategy

  • Saturday: 2:00 PM EST (6.23% engagement)
  • Sunday: 5:00 PM EST (5.02% engagement)
  • Tip: Lower competition but also lower overall engagement

How Threadsight Helps You Optimize Posting Times

While these industry-wide insights provide a strong starting point, your specific audience may have unique patterns. Threadsight helps you:

1. Track Your Personal Best Times

  • Analyze your historical engagement data
  • Identify patterns specific to your audience
  • Compare your performance against industry benchmarks

2. Schedule Posts Strategically

  • Plan content for peak engagement windows
  • Set reminders for optimal posting times
  • Batch create content for consistent posting

3. Monitor and Adjust

  • Track performance of posts at different times
  • A/B test posting schedules
  • Refine your strategy based on real results

Key Takeaways: Your 2025 Threads Posting Strategy

  1. Focus on Tuesday-Thursday afternoons for maximum engagement
  2. The 3-4 PM EST window consistently shows the highest performance
  3. Mid-week posts outperform weekends by 15-20%
  4. Afternoon posts (2-5 PM) receive 2-3x more engagement than morning posts
  5. Your specific audience may vary - use Threadsight to find your personal best times

Data methodology: Analysis based on 90 days of Threads engagement data from over 1 million posts. Engagement rate calculated as (likes + replies + reposts + quotes) / views.

Find Your Best Posting Times